Ecofiltro - Selling Water Filters in Mexico and Central America: success reached by failing fast!
Ecofiltro is a social enterprise that set a goal in 2010 of reaching 1 million families in rural Guatemala with a clean water solution by the year 2020. A cross subsidy strategy was setup whereby urban filters were used to subsidize rural sales. From the beginning, the rural poor were viewed as potential customers as opposed to objects of pity. A low price point was set to make the water filters very attractive by having a 3 month or less payback. The strategy started with a focus on community entrepreneurs as primary sales agents and has evolved to making schools in the countryside the main channel to selling filters to parents of school children. Financing models were setup and tweaked and today Ecofiltro has reached over 250,000 paying customers in rural Guatemala. The model is now being exported to Mexico and the rest of Central America.
Ecofiltro - Selling Water Filters in Mexico and Central America: success reached by failing fast!
Ecofiltro is a social enterprise that set a goal in 2010 of reaching 1 million families in rural Guatemala with a clean water solution by the year 2020. A cross subsidy strategy was setup whereby urban filters were used to subsidize rural sales. From the beginning, the rural poor were viewed as potential customers as opposed to objects of pity. A low price point was set to make the water filters very attractive by having a 3 month or less payback. The strategy started with a focus on community entrepreneurs as primary sales agents and has evolved to making schools in the countryside the main channel to selling filters to parents of school children. Financing models were setup and tweaked and today Ecofiltro has reached over 250,000 paying customers in rural Guatemala. The model is now being exported to Mexico and the rest of Central America.
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ContáctenosAcerca de CAWST
CAWST es una organización benéfica y una firma autorizada de ingeniería de Canadá. Abordamos la necesidad mundial de agua potable y saneamiento mediante el desarrollo de habilidades y conocimientos en lo que respecta a soluciones domésticas que las personas pueden implementar por su cuenta.
Apoyo recibido
El desarrollo de este sitio web y la creación de conjuntos de herramientas temáticas sobre emergencias en materia de tratamiento del agua, análisis de la calidad del agua, cambio de hábitos y saneamiento contaron con la financiación de la Oficina de Asistencia Humanitaria de la Agencia de los Estados Unidos para el Desarrollo Internacional (USAID).
La elaboración de este proyecto fue posible gracias al generoso apoyo del pueblo estadounidense, brindado a través de la USAID. El contenido es responsabilidad de CAWST (Centre for Affordable Water and Sanitation Technology) y no necesariamente refleja los puntos de vista de la USAID ni del gobierno de los Estados Unidos.
