Ecofiltro is a social enterprise that set a goal in 2010 of reaching 1 million families in rural Guatemala with a clean water solution by the year 2020. A cross subsidy strategy was setup whereby urban filters were used to subsidize rural sales. From the beginning, the rural poor were viewed as potential customers as opposed to objects of pity. A low price point was set to make the water filters very attractive by having a 3 month or less payback. The strategy started with a focus on community entrepreneurs as primary sales agents and has evolved to making schools in the countryside the main channel to selling filters to parents of school children. Financing models were setup and tweaked and today Ecofiltro has reached over 250,000 paying customers in rural Guatemala. The model is now being exported to Mexico and the rest of Central America.
Ecofiltro is a social enterprise that set a goal in 2010 of reaching 1 million families in rural Guatemala with a clean water solution by the year 2020. A cross subsidy strategy was setup whereby urban filters were used to subsidize rural sales. From the beginning, the rural poor were viewed as potential customers as opposed to objects of pity. A low price point was set to make the water filters very attractive by having a 3 month or less payback. The strategy started with a focus on community entrepreneurs as primary sales agents and has evolved to making schools in the countryside the main channel to selling filters to parents of school children. Financing models were setup and tweaked and today Ecofiltro has reached over 250,000 paying customers in rural Guatemala. The model is now being exported to Mexico and the rest of Central America.
Inglés
¿No encuentras lo que necesitas? ¿Tienes más preguntas sobre algún tema? ¿Necesitas consejos sobre cómo usar un recurso? Chatea con un asesor de CAWST.
ContáctanosCAWST es una organización canadiense sin fines de lucro y una firma de ingeniería autorizada en Canadá. Trabajamos para responder a la necesidad mundial de contar con agua segura y saneamiento, mediante el fortalecimiento y el desarrollo de habilidades y conocimientos locales, para que las personas puedan implementar por sí mismas soluciones a nivel del hogar.