Ecofiltro - Selling Water Filters in Mexico and Central America: success reached by failing fast!
Ecofiltro is a social enterprise that set a goal in 2010 of reaching 1 million families in rural Guatemala with a clean water solution by the year 2020. A cross subsidy strategy was setup whereby urban filters were used to subsidize rural sales. From the beginning, the rural poor were viewed as potential customers as opposed to objects of pity. A low price point was set to make the water filters very attractive by having a 3 month or less payback. The strategy started with a focus on community entrepreneurs as primary sales agents and has evolved to making schools in the countryside the main channel to selling filters to parents of school children. Financing models were setup and tweaked and today Ecofiltro has reached over 250,000 paying customers in rural Guatemala. The model is now being exported to Mexico and the rest of Central America.
Ecofiltro - Selling Water Filters in Mexico and Central America: success reached by failing fast!
Ecofiltro is a social enterprise that set a goal in 2010 of reaching 1 million families in rural Guatemala with a clean water solution by the year 2020. A cross subsidy strategy was setup whereby urban filters were used to subsidize rural sales. From the beginning, the rural poor were viewed as potential customers as opposed to objects of pity. A low price point was set to make the water filters very attractive by having a 3 month or less payback. The strategy started with a focus on community entrepreneurs as primary sales agents and has evolved to making schools in the countryside the main channel to selling filters to parents of school children. Financing models were setup and tweaked and today Ecofiltro has reached over 250,000 paying customers in rural Guatemala. The model is now being exported to Mexico and the rest of Central America.
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CAWST est une organisation caritative et une société d'ingénierie canadienne. Nous répondons au besoin mondial en eau potable et en assainissement en développant les connaissances et les compétences à un niveau local, afin que les personnes concernées puissent elles-mêmes mettre en œuvre des solutions à domicile.
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Développement de ce site Web et création de collections d'outils thématiques d'urgence sur le traitement de l'eau, les tests de qualité de l'eau, le changement de comportement et l'assainissement, financés par le Bureau d'assistance humanitaire de l’USAID.
Ce projet a été rendu possible grâce au généreux soutien du peuple américain par le biais de l’Agence américaine pour le développement international (USAID). CAWST (Centre for Affordable Water and Sanitation Technology) est responsable du contenu, qui ne reflète pas nécessairement les opinions de l’USAID ou du gouvernement des États-Unis.
